Bonnier Publications Ltd
Bonnier Publications in Finland has conceptualised, created and launced 4 successful Finnish magazines along with websites since 2007. Recently the company has also focused on events and online. The total amount of published magazines currently 11.
Bonnier Publications Finland is part of Bonnier Publications AS, which is situated in Copenhagen, Denmark. It is a dynamic and international company that is looking to grow in several markets. The companies within Bonnier Publications believe in creating well-researched concepts, quality magazines and knowing their readers.
Bonnier Publications AS has businesses in Finland, Sweden, Norway, Denmark and Russia. The turnover for 2009 for the whole company was 221 million euros, of which Finland had a share of 25,4 million euros.
Bonnier Publications has a total of about 50 magazine titles, published in over 20 countries. For example, Science Illustrated is published in 15 countries. The company employs over 800 people, 60 of whom work in Finland.
Bonnier Publications, Bonnier Tidskrifter and Bonnier Corporation form the magazine division of the Bonnier Group. The turnover for the entire Bonnier Group in 2009 was 3,0 billion euros which is as big as the turnover for Sanoma Oyj. The group employs 11 000 people in 16 countries.
Magazines of Bonnier Publications Finland
Costume
Costume is a Nordic fashion magazine now published also in Finland since August 2012.
The magazine was launched together with digital presence. Costume.fi "fashion wall" web concept attracts active users and participation in co-creation. Style Tag Costume is a fashion community app for iOS and Android.
The target group for Costume brand is fashion-minded women 20+.
Evita
Evita is a women's magazine focusing on fashion and beauty. It provides readers with joyful ideas for enjoying life to the full. Evita is made for grown-up women, for whom the quality of life is the most important value. What makes Evita unique is the combination of quality beauty journalism, stunning design and thoughtful articles.
The first ever issue of Evita was published on 9.9.2009. It has a circulation of 28 470 and 38 000 readers. Evita website www.evitalehti.fi was launched in April 2011 and has around 15.000 weekly visitors.
Divaani
Divaani combines stylish homes, clever ideas and beautiful things. It doesn’t just show lovely interiors, it tells you how to create them. Divaani is a lifestyle magazine for women who just can’t stop decorating their homes. Divaani has a circulation of 29 563. It has 100 000 readers.
Divaani opened a blogsite in June 2011. It hosts the best Finnish interior decoration and home blogs. The amount of unique weekly visitors is about 24.000 (Tns Metrix).
Olivia
Olivia is a unique monthly magazine for Finnish women who want it all: a satisfying career, a happy family, a beautiful home and great heels to top it off. Our readers are highly educated thirty-something women living in larger cities. Olivia is a charming formula of beautiful fashion, in-depth articles, touching stories and practical tips on everything from smoky eyes to switching jobs. Our celebrity interviews are top-notch, our fashion editorials are shot by well-renowned photographers and our articles represent the finest writing in Finland.
Olivia has a circulation of 46 333. It has 152 000 readers, 81 % of whom are women. In 2009, was the fastest growing womens’ magazine in the country!
Olivia’s website olivia.fi was launced in March 2009, and has around 50.000 unique visitors weekly (Tns Metrix).
Nordic magazines
Bonnier Publications Oy publishes seven other Nordic magazines in Finland: Kunto Plus (Fitness Plus), Tieteen Kuvalehti (Science Illustrated), Tieteen Kuvalehti Historia (Science Illustrated History), National Geographic, Tee Itse (DIY), Digikuva (Digital Photo) and Kotimikro (Home Computer).
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